Logo Made in Germany Vision-X Dubai 2017


Booth number: B22

About us

“Where the raw nature of the alps meets urban lifestyle.”

Einstoffen is a young, innovative brand from Germany and Switzerland. In 2008, we set out to connect the worlds of street fashion and eyewear. We create personal objects for cosmopolitan individualists who value style and dedication but still look at life with a relaxed attitude. Inspired by movies, music, art, and nature, we combine elements such as textile, stone and wood, new trends and classic designs, crazy ideas and strict quality consciousness.

Nature acts as a co-designer in each pair of EINSTOFFEN-specs. Each and every frame is as unique as the tree or rock it was cut from. To give the product the attention it deserves, each of our frames is handmade. Our passion belongs to natural materials such as wood or stone. They are the main components for that organic EINSTOFFEN-look. Nevertheless, we do love experimenting with other materials. It is our firm belief that only by embracing the new and different, exciting and unusual designs can be created.

Nominated for three German Design Awards in 2018.

Products and services

At Vision-X, we introduce our sunglasses- and spectacle-collections.

EINSTOFFEN features four collections

  •  Elfen (shades and specs made from Wood)

  • Rock-n-Rolla (shades and specs made from Wood)

  •  Halfbaked (shades and specs made from Acetate and Wood)

  •  Titanium-Wood-Collection


An old icon with a brand new look! The EINSTOFFEN-version of the classical pilot shape is handmade from precious woods-veneer with a naturally sealed finish. It features German OBE spring hinges, CR39 lenses and adjustable acetate ends. The crown jewel however is the easily removable steel clip.

James Dean wore on, and even our fathers look as if they would professionally smuggle live caimans in rickety double-deckers on those old holiday pics. Shades for the true badass, no compromises.

La Princesse

La Princesse

On to the finer things in life! La Princesse combines the trend towards rounder forms with timeless aesthetics and a subtle shape that perfectly underlines feminine facial features. La Princesse proves very versatile with its elegant aristocratic features, its delicately elaborated details such as the fine micro-engravings of Swiss mountain flowers, and the golden bordure encircling its tastefully tinted lenses.
Noblesse oblige, so to speak. Anything else would be considered lese majesty.



We always loved the idea of combining old and new. The «Polarforscher» is inspired by polar scientists’ goggles from the early 20th century but there’s a little futuristic twist to it. The shape combines oakwood, stainless steel, acetate, leather and flat CR39-lenses in a stylish Retro-shape. The «whisky barrel»-construction features two slender metal hoops adding stability to the handmade wooden frame.
To add a little Swiss touch, we adorned the bridge with engravings of «Edelweiss»-flowers.


Oppelner Str. 26
10997 Berlin

Phone: +49 302 0179991
Fax: +49 302 0179991

Philippe Rieder
Director Sales International & PR
Phone: +41 787 701359

Business matching
Get in contact with German companies in 3 easy steps! With one single question you can reach all relevant German Pavilion exhibitors of your selected industrial branch.

Click here if you notice an image that violates copyright or privacy rights.

Your personal organizer

Your personal organizer

Print list  |  Save as PDF